Content seeding and Link Building with Google Parameters
An important element of every successful campaign in content marketing and link building are relevant pages that incorporate content or link to the desired website. To find suitable link sources, there are various options such. B. evaluate the backlinks of the competition to use special tools such as the free SEOkicks backlink checker or simply Google smarter than the “average user” to use. Because Google allows the use of so-called parameters and operators, which allows a targeted search for specific URLs or search results.
First, let’s look at the parameters relevant to content marketing and link building and then use various examples to go into the practical use of each command, which serves as a suggestion. The creativity and thus the potential are almost unlimited. Once the system is understood as such, it can be optimally transferred to your own strategy and can make the search for potential link and seeding sources much more efficient.
Explanation of relevant parameters that can also be combined with keywords:
First I would like to discuss the basic structure of the search query. The request can consist of one or more parameters (“parameter: value”, example: intitle: fahrrad) as well as the combination of a search term and parameters (“search parameter: value”, example: bike intitle: shop).
The parameters relevant to link building are the following:
- inurl : Finds results with a specific word within the URL.
- allinurl : Finds results with multiple words within the URL.
- intitle : Finds results with a specific word in the title of the site.
- related : Find similar website – works especially with larger websites.
- site : Finds all the results of a website that are in the index.
- intext : Finds a specific text within the website.
- * (Wildcard) : Replaces the asterisk with any word.
All parameters can also be defined as an exclusion criterion with a “-” character. B. “- inurl: blog ” o. Ä., To search even more specific and irrelevant results such. As free blog services (blogspot, …) or frequently ranking pages (Wikipedia, mirrors, etc.) exclude.
Enough of the theory! Let’s take a look at how the Google parameters really help us. Take as an example an online shop for sportswear, which would like to search for relevant pages for publishing various infographics, statistics and similar content.
First and foremost, you can concentrate on low-hanging fruits, for example the following approaches are suitable, whereby the keyword should of course be changed as often as possible in order to increase the number of found sources:
- [sport inurl: linkliste] – Even if link lists are not always the optimal sources, you will soon find potential linker sites. This parameter can also be combined very well with ” allinurl: linkliste uni ” to find link lists on university hosts.
- [sport intitle: directory] – In this way directories can be found quickly and easily.
- [sport intitle: partner] – Sites that report on sports and have a partner category can definitely be interesting.
- [sport intitle: cooperations] – Even after similar terms or synonyms such. B. Cooperation partners or cooperation.
- [sportverein intitle: sponsors] – If you want to spend some money, you will surely find some good sources and of course you can combine it with the name of your city.
- [brand-site: brand.de] – This search will show you web sites that mention your brand. Often there are already mentions that can be quickly converted into links. It is advisable to search for as many brand variants as possible. B. Brand, Brand.de or www.brand.de.
By means of parameters one can also search a certain domain for relevant subpages. Simply combine the relevant keyword “Sport” or a relevant parameter such as ” intitle: sport ” with the parameter “site: www.spannendeseite.de”. In this way you can z. For example, you can find suitable pages on discussion pages or question portals.
Here are some suggestions for finding high quality link and content seeding sources:
In general, blogs are very well suited to place interesting content including valuable backlinks. For example, they can be found very well with the following combinations:
- [sport intitle: blog -inurl: blogspot.com] – Blogs are found and the possibly no longer so relevant “blogspot” subdomains filtered out.
- [sport intitle: blog intext: guest post] – This is a nice way to find pages that are very likely to allow guest contributions.
- [sport inurl: forum] – An easy way to find relevant forums.
- [sport intext: vbulletin] – It is also possible to use footprints, ie recurring terms in a system or a specific type of website. These can of course be different, such as. For example, ” intext: sign up “, ” text: leave comment ” and more.
- [sport inurl: wiki -inurl: wikipedia] – In www there are many wikis on all sorts of topics. These can usually be found quickly using the parameter ” inurl: wiki “. If it is not relevant to the query, you can also exclude Wikipedia.
- [sport intitle: studies] , [sport intitle: infografik] etc. etc. – The list could be expanded indefinitely, countless combinations and variations are possible. With a bit of creativity and systematic processing of the search terms, there is a lot of potential for finding new link sources.
For further suggestions and ideas regarding the use of Google parameters, I recommend the following article: Link building with Google shooter help .
The steps after the search
The research has now generated a corresponding “long list” of relevant websites for the planned campaign. The next step is the quality assessment based on relevant SEO metrics.
The quality survey can be done using various tools, a free tool is z. For example, www.sitequalityrater.com , which may also weight based on its own preferences.
It is now possible to decide which websites will ultimately be shortlisted and then prepared to make contact in a “short list”. From here begins the part after the research: the contact, the active seeding and the generation of links – since this is a separate topic, I would like to refer to the following article, which informs about its basics: Content Marketing and PR for high quality Use link building.