Linkmasking via PRG Pattern Simply Explained

Using Linkjuice in a Targeted Way: Linkmasking via PRG Pattern Easily Explained

The PRG pattern is an effective method for link masking. Get, redirect and post requests are used to hide a link from the search engine. This has the advantage that the Linkjuice can be distributed more targeted.

It does not matter if you did not immediately understand that. This is how many people hear about it for the first time. But do not worry, in this article we will explain the PRG pattern as easy as possible. Basic knowledge in HTML and client-server architecture are helpful, but not necessary.

What is Linkjuice and why should it be controlled?

Let’s start from the beginning. Google’s goal is to give the user the best page for their search. As an SEO, it is always important to remember this simple fact. Google therefore evaluates not only OnPage factors such as the page content but also OffPage factors such as the number and quality of incoming links (back links) of your domains. If a website offers some added value, it will eventually be linked. Each incoming link inherits a little from the good (or bad) reputation of the originating site. This signal is called “Linkjuice” or “Linkpower”. It influences the ranking of your domains and their subpages.

On your website, this inheritance goes on. The power you get through external links is passed on to all internal links on a page. Of course, this link power is limited – many links thin it out. The more you have on a page, the less linkjuice each link gets. Pages that are frequently linked to your domains typically receive more link power. Incidentally, you can find out what these are in the Google Search Console under the menu item “Internal Links”.

Resulta ng larawan para sa link juice

Very simplified model of linkjuice inheritance

In the highly competitive search results Linkjuice can make the difference in the ranking. Therefore, you should link the most important pages of your domains well. In reality, however, it often looks different: Links to the imprint, privacy or social media channels are on a common footer, which is used for all subpages. As a result, less important pages receive the most links and thus a lot of linkjuice.

Simply removing them is not an optimal solution. After all, the imprint must always be available and directly accessible on commercially used pages according to the law. In addition, these footer links may be relevant to the user in many cases. The better alternative is therefore a link masking via PRG pattern. The link remains accessible to the user as usual, but search engines do not recognize it. Thus, no Linkjuice is inherited by this link. As a result, more linkjuice remains for more important pages.

Comparison of linkjuice distribution with and without PRG pattern

By the way: Contrary to popular belief, the use of NoFollow does not save Linkjuice, but merely invalidates it. Therefore, this method is not suitable for controlling linkjuice. In any case, the NoFollow tag was originally introduced so that site operators can distance themselves from advertising links and protect themselves from forum spam. If you mark your internal links with NoFollow, you distance yourself from your own content. This is certainly not a positive signal to the search engine.

The one or the other SEO ring the alarm bells now probably. Something “hiding” from Google is reminiscent of blackhat methods, such as cloaking, where the search engine displays content other than the user. At Google, however, this method of link masking is well-known – no concerns were expressed, nor were they required in any way to refrain from doing so. In any case, it is an advantage for the search engine if you actively take care of the link structure as a site operator and Google can therefore crawl the page more easily.

So if you use the PRG pattern, it’s all about masking links. This allows you to distribute the linkjuice targeted to selected links and prevents at the same time that this is unnecessarily thinned out. But what does the technical implementation look like?

Basic operation of the PRG pattern

First a small crash course on HTML and client-server communication:

In addition to the classic link, which is implemented in the HTML by an anchor <a>, there are other ways to let a user navigate to a page. Instead of an anchor, the PRG pattern therefore uses a form field <form>.

Forms are used on websites wherever users make an entry, for example when logging in.

Example of a simple form field created in HTML code by a form tag.

Of course, the data entered by a user must be transmitted to the server in the above example. This checks if the username and password are correct. Then he redirects the user to his landing page. By clicking on the “OK” button on the form, the link follows and lands on a new page.

A PRG link also uses a form element, but no user input is expected. Instead, the form sends a predefined statement to the server when clicked. He receives the instruction and forwards the user to the desired page. Such a form element can optically be designed so that it does not differ from a normal link and the user thus notices a difference.

The shape element can be given the appearance of a normal link through CSS statements.

Post, Redirect & Get

In order to mask a link, it is still important that the statement of the form element is sent to the server via a “post request” instead of a “get request”.

  • In the GET method , the input data is appended to the URL as a parameter and passed to the server. Such URLs are often found in the internal search function of a page, for example, or when you filter products in an online shop. These parameter links can be followed by the search engine without problems. Therefore, it is not suitable for link masking.

Example of search with parameter link

  • The post method is different when transferring data. In the case of a post request, additional data can be appended in the so-called request body. This technique is useful, for example, for uploading images on the Internet. The data is not transmitted via the URL but invisible within the request body. This will not create a new link. Among other things, this method is used when logging in, as the username and password would otherwise be visible via the URL. The post method does not create a new link, which is why Google can not assign a linkjuice here. Crawlers also ignore forms using the Post method. This is because postforms are used by default to upload individual data to the server. It makes no sense for the crawler to do this. Therefore, a link masking works only by using the post method!

This would have clarified what the “P” stands for in the PRG pattern. But do not worry, the redirect and get part is quickly explained.

As explained in the login example, the server can check both username and password and initiate forwarding to the landing page. Instead, the PRG pattern simply sends the user’s target to the server, for example “Imprint”. It then sends a redirect to your browser. This follows the forwarding and calls the imprint.

The last page call of the browser can again take place through a normal get request. Generally, in the HTTP protocol, pages are requested by default through a get request. In the case of the PRG pattern, this also has the advantage that the server can forward us to a parameter URL, for example to a filtered product page.

What is the PRG pattern for?

 

There are different uses for the PRG pattern:

  • Faceted filter navigations: filters often generate innumerable parameter URLs. Crawlers can follow this and index numerous filtered pages. This strains the crawl budget enormously. So that search engines really crawl only index-relevant filters, different filters are masked. The function of the filters is not affected.
  • Flyout navigations: In order to obtain a better topic siloing, a closer alignment of the internal linking is to be brought about. This is done by masking parts of the navigation. When topic siloing itself is a masking of content-external links. This allows the search engine to more accurately capture the actual topic of particular areas.
  • Footer links: These links are repeated on every page and are often not index-relevant (terms and conditions, data protection, etc.). You can also mask these. Often, links to social media channels appear on every page that thin out the linkjuice.
  • Back button on forms: The PRG method is mainly used when entering form data. It prevents that with the back button a renewed transmission of the form data takes place. This improves usability.

What do you have to keep in mind when using the PRG pattern?

Unlike a conventional link, the PRG pattern does not use an anchor tag <a> but a form tag <form>. Therefore, you should make sure to create the CSS for the clickable form element, so that it visually does not differ from the other links on the page.

When using PRG links, make sure that pages that are to be indexed remain accessible through at least one crawlable link. For example, if you mask links in the footer, you may want to forego PRG masking on the homepage. This will ensure that they can still be crawled.

Also, do not be tempted to masquerade all external links via a PRG pattern to keep all the valuable linkjuice to you. Of course, a typical website also includes external links. A natural link profile does not just consist of incoming links.

Conclusion

Admittedly, the PRG pattern can be daunting. At the latest in the actual implementation, some basic knowledge of HTML, CSS and server-client communication is required. In this guide, we have omitted code examples and put the focus on SEOs that deal for the first time with the topic of PRG pattern. To better understand the principle, however, you should look at various code examples that are already available on this topic. It is helpful to first consider how HTML forms work.

The effort is worth it. Not without reason, the PRG pattern is already used by numerous, successful websites. These include, for example, the furniture retailer Ambiente Direct or the animal feed distributor Josera . The more elaborate implementation has some advantages:

  • more linkjuice for important pages
  • Saving the crawling budget
  • Reduction of the index
  • Prevent Duplicate Content

Linkmasking via PRG Pattern Simply Explained

Using Linkjuice in a Targeted Way: Linkmasking via PRG Pattern Easily Explained

The PRG pattern is an effective method for link masking. Get, redirect and post requests are used to hide a link from the search engine. This has the advantage that the Linkjuice can be distributed more targeted.

It does not matter if you did not immediately understand that. This is how many people hear about it for the first time. But do not worry, in this article we will explain the PRG pattern as easy as possible. Basic knowledge in HTML and client-server architecture are helpful, but not necessary.

What is Linkjuice and why should it be controlled?

Let’s start from the beginning. Google’s goal is to give the user the best page for their search. As an SEO, it is always important to remember this simple fact. Google therefore evaluates not only OnPage factors such as the page content but also OffPage factors such as the number and quality of incoming links (back links) of your domains. If a website offers some added value, it will eventually be linked. Each incoming link inherits a little from the good (or bad) reputation of the originating site. This signal is called “Linkjuice” or “Linkpower”. It influences the ranking of your domains and their subpages.

On your website, this inheritance goes on. The power you get through external links is passed on to all internal links on a page. Of course, this link power is limited – many links thin it out. The more you have on a page, the less linkjuice each link gets. Pages that are frequently linked to your domains typically receive more link power. Incidentally, you can find out what these are in the Google Search Console under the menu item “Internal Links”.

Resulta ng larawan para sa link juice

Very simplified model of linkjuice inheritance

In the highly competitive search results Linkjuice can make the difference in the ranking. Therefore, you should link the most important pages of your domains well. In reality, however, it often looks different: Links to the imprint, privacy or social media channels are on a common footer, which is used for all subpages. As a result, less important pages receive the most links and thus a lot of linkjuice.

Simply removing them is not an optimal solution. After all, the imprint must always be available and directly accessible on commercially used pages according to the law. In addition, these footer links may be relevant to the user in many cases. The better alternative is therefore a link masking via PRG pattern. The link remains accessible to the user as usual, but search engines do not recognize it. Thus, no Linkjuice is inherited by this link. As a result, more linkjuice remains for more important pages.

Comparison of linkjuice distribution with and without PRG pattern

By the way: Contrary to popular belief, the use of NoFollow does not save Linkjuice, but merely invalidates it. Therefore, this method is not suitable for controlling linkjuice. In any case, the NoFollow tag was originally introduced so that site operators can distance themselves from advertising links and protect themselves from forum spam. If you mark your internal links with NoFollow, you distance yourself from your own content. This is certainly not a positive signal to the search engine.

The one or the other SEO ring the alarm bells now probably. Something “hiding” from Google is reminiscent of blackhat methods, such as cloaking, where the search engine displays content other than the user. At Google, however, this method of link masking is well-known – no concerns were expressed, nor were they required in any way to refrain from doing so. In any case, it is an advantage for the search engine if you actively take care of the link structure as a site operator and Google can therefore crawl the page more easily.

So if you use the PRG pattern, it’s all about masking links. This allows you to distribute the linkjuice targeted to selected links and prevents at the same time that this is unnecessarily thinned out. But what does the technical implementation look like?

Basic operation of the PRG pattern

First a small crash course on HTML and client-server communication:

In addition to the classic link, which is implemented in the HTML by an anchor <a>, there are other ways to let a user navigate to a page. Instead of an anchor, the PRG pattern therefore uses a form field <form>.

Forms are used on websites wherever users make an entry, for example when logging in.

Example of a simple form field created in HTML code by a form tag.

Of course, the data entered by a user must be transmitted to the server in the above example. This checks if the username and password are correct. Then he redirects the user to his landing page. By clicking on the “OK” button on the form, the link follows and lands on a new page.

A PRG link also uses a form element, but no user input is expected. Instead, the form sends a predefined statement to the server when clicked. He receives the instruction and forwards the user to the desired page. Such a form element can optically be designed so that it does not differ from a normal link and the user thus notices a difference.

The shape element can be given the appearance of a normal link through CSS statements.

Post, Redirect & Get

In order to mask a link, it is still important that the statement of the form element is sent to the server via a “post request” instead of a “get request”.

  • In the GET method , the input data is appended to the URL as a parameter and passed to the server. Such URLs are often found in the internal search function of a page, for example, or when you filter products in an online shop. These parameter links can be followed by the search engine without problems. Therefore, it is not suitable for link masking.

Example of search with parameter link

  • The post method is different when transferring data. In the case of a post request, additional data can be appended in the so-called request body. This technique is useful, for example, for uploading images on the Internet. The data is not transmitted via the URL but invisible within the request body. This will not create a new link. Among other things, this method is used when logging in, as the username and password would otherwise be visible via the URL. The post method does not create a new link, which is why Google can not assign a linkjuice here. Crawlers also ignore forms using the Post method. This is because postforms are used by default to upload individual data to the server. It makes no sense for the crawler to do this. Therefore, a link masking works only by using the post method!

This would have clarified what the “P” stands for in the PRG pattern. But do not worry, the redirect and get part is quickly explained.

As explained in the login example, the server can check both username and password and initiate forwarding to the landing page. Instead, the PRG pattern simply sends the user’s target to the server, for example “Imprint”. It then sends a redirect to your browser. This follows the forwarding and calls the imprint.

The last page call of the browser can again take place through a normal get request. Generally, in the HTTP protocol, pages are requested by default through a get request. In the case of the PRG pattern, this also has the advantage that the server can forward us to a parameter URL, for example to a filtered product page.

What is the PRG pattern for?

 

There are different uses for the PRG pattern:

  • Faceted filter navigations: filters often generate innumerable parameter URLs. Crawlers can follow this and index numerous filtered pages. This strains the crawl budget enormously. So that search engines really crawl only index-relevant filters, different filters are masked. The function of the filters is not affected.
  • Flyout navigations: In order to obtain a better topic siloing, a closer alignment of the internal linking is to be brought about. This is done by masking parts of the navigation. When topic siloing itself is a masking of content-external links. This allows the search engine to more accurately capture the actual topic of particular areas.
  • Footer links: These links are repeated on every page and are often not index-relevant (terms and conditions, data protection, etc.). You can also mask these. Often, links to social media channels appear on every page that thin out the linkjuice.
  • Back button on forms: The PRG method is mainly used when entering form data. It prevents that with the back button a renewed transmission of the form data takes place. This improves usability.

What do you have to keep in mind when using the PRG pattern?

Unlike a conventional link, the PRG pattern does not use an anchor tag <a> but a form tag <form>. Therefore, you should make sure to create the CSS for the clickable form element, so that it visually does not differ from the other links on the page.

When using PRG links, make sure that pages that are to be indexed remain accessible through at least one crawlable link. For example, if you mask links in the footer, you may want to forego PRG masking on the homepage. This will ensure that they can still be crawled.

Also, do not be tempted to masquerade all external links via a PRG pattern to keep all the valuable linkjuice to you. Of course, a typical website also includes external links. A natural link profile does not just consist of incoming links.

Conclusion

Admittedly, the PRG pattern can be daunting. At the latest in the actual implementation, some basic knowledge of HTML, CSS and server-client communication is required. In this guide, we have omitted code examples and put the focus on SEOs that deal for the first time with the topic of PRG pattern. To better understand the principle, however, you should look at various code examples that are already available on this topic. It is helpful to first consider how HTML forms work.

The effort is worth it. Not without reason, the PRG pattern is already used by numerous, successful websites. These include, for example, the furniture retailer Ambiente Direct or the animal feed distributor Josera . The more elaborate implementation has some advantages:

  • more linkjuice for important pages
  • Saving the crawling budget
  • Reduction of the index
  • Prevent Duplicate Content

Effective Link Building with Broken Link Buidling

Effective link building with broken link building

Just a few weeks ago, the results of a survey on moz.com appeared, according to the respondents Broken Linkbuilding as the most effective strategy for link building. We already reported about it in our weekly review . Today, the topic Broken Linkbuilding will now be examined in more detail in a journal article.

How does Broken Linkbuilding work?

Broken Linkbuilding = das kaputte Glied einer Kette wiederherstellen

The Broken Linkbuilding is about the replacement of foreign, no longer functioning links by your own. The first step is to find dead links. In the second step, suitable content will be created, if it does not already exist. In the third step you contact the webmasters of the sites with the dead links and offer them an alternative with their own content.

The potential of Broken Linkbuilding is that it aims for long-term success. The strategy only works if you create good content. This acts as an incentive to link to the website. If you publish good content, you do not have to fear Google’s punishment. As Russ Jones puts it in the Broken Link Building Bible, “The success of the campaign is just proportional to how much good you do for the web .” Another advantage of Broken Linkbuilding over conventional link building is a higher success rate for requests from webmasters. If you contact a webmaster about a dead link, the site operator not only notifies you of a problem (link on 404 page), but also provides the solution (link to your own content). It creates a win-win situation. Most site operators will be grateful for pointing out the problem as well as offering an alternative. Linkbuilding on high trust sites is also possible.

No wonder that the participants in the study mentioned Broken Linkbuilding as very effective. The graph shows an overview of several link-building strategies that were rated by the study participants on a scale of 1 – 5 (1 = harmful, 5 = extremely effective).

Here are two of the different ways to do broken linkbuilding:

  • Search for broken links using target keywords
  • Search for broken links using a selected URL / website

The former method requires more work, but is also more promising. Therefore, in the further course of this article, I will take a closer look at this link-building strategy.

Step 1: Find broken links

  • First, important keywords need to be identified . These can be selected based on their relevance to the website (or product sold), the targeted audience, or their geographic relevance. For brainstorming, the question helps: In which categories is the company / product / website?
  • To find suitable pages on which a link is eligible, is the Google search. Let’s say “health insurance” has been identified as an important keyword for a career starter portal. The search query can look like this: 

Some useful search terms help filter the results. For example:

Intitle: “Left”

Intitle: “useful links”

Intitle: “Sites”

Intitle: “Websites”

Inurl: “Left”

A detailed list of helpful search parameters can also be found on moz.com .

  • From the results you create a list . All duplicates from the list are deleted (eg with Excel> Data> Remove duplicates).
  • You now have an extensive list of websites that rank to the keyword health insurance and the word links in the title. So far so good. Now all external links pointing to a 404 error page are searched.
  • With the Browser Extensions Check my Links (Chrome) or Link Checker (Firefox) you can see the dead links of a page at first glance. Alternatively, you can use the Screaming Frog, which also displays the status codes of the outgoing links of a page. On the basis of the link text one examines at the same time whether the own content represents a meaningful, contentwise addition.
  • The 404 pages can be sorted by number of incoming links . The more links she has, the greater the chance of being able to substitute.
  • It may make sense to check exactly what content was previously published on the 404 page. The Wayback Machine finds older versions of pages that have been archived. So you know, if you have to offer relevant content yourself.

Step 2: Produce your own content

Although this step is not explained in detail here, it is the most important step. The success of this particular link building strategy depends largely on the quality of the content. In particular, if the links come from sites that are non-commercial and have a high trust, sufficient time must be invested in content creation. This means including current numbers and statistics as well as citations and specifying sources. Good content is specifically supported with a few internal links to increase the power of the page.

Step 3: Contact

When contacting the Broken Linkbuilding, even more than in the conventional link structure, it is personal and individual to design. This is especially true because you often write to potential link givers who are not themselves from the online marketing area and do not know the link building business. The following basic rules help with a successful contact:

preparation

  • Become acquainted with the webmaster prior to the first request for the link and post it to a blog post, for example, in the comments or via e-mail questions.
  • Follow the webmaster on Twitter.
  • No link in the first e-mail: URLs and hyperlinks increase the likelihood that the e-mail will end up in the spam folder.

inquiry

  • Address the addressee by name ; The contact details of a webmaster can be viewed on denic.de .
  • Do not assume that the webmaster knows the principles of search engine optimization.
  • Clear list: What advantages does the webmaster have by setting a link?
  • Concrete examples help laypersons and professionals alike understand the cooperation.
  • End the email with a question: So the webmaster knows that an answer is expected from him.
  • Control: Votes Contact and Website?
  • To “hide” your own link between other valuable links (which are not competitors).

Effective Link Building with Broken Link Buidling

Effective link building with broken link building

Just a few weeks ago, the results of a survey on moz.com appeared, according to the respondents Broken Linkbuilding as the most effective strategy for link building. We already reported about it in our weekly review . Today, the topic Broken Linkbuilding will now be examined in more detail in a journal article.

How does Broken Linkbuilding work?

Broken Linkbuilding = das kaputte Glied einer Kette wiederherstellen

The Broken Linkbuilding is about the replacement of foreign, no longer functioning links by your own. The first step is to find dead links. In the second step, suitable content will be created, if it does not already exist. In the third step you contact the webmasters of the sites with the dead links and offer them an alternative with their own content.

The potential of Broken Linkbuilding is that it aims for long-term success. The strategy only works if you create good content. This acts as an incentive to link to the website. If you publish good content, you do not have to fear Google’s punishment. As Russ Jones puts it in the Broken Link Building Bible, “The success of the campaign is just proportional to how much good you do for the web .” Another advantage of Broken Linkbuilding over conventional link building is a higher success rate for requests from webmasters. If you contact a webmaster about a dead link, the site operator not only notifies you of a problem (link on 404 page), but also provides the solution (link to your own content). It creates a win-win situation. Most site operators will be grateful for pointing out the problem as well as offering an alternative. Linkbuilding on high trust sites is also possible.

No wonder that the participants in the study mentioned Broken Linkbuilding as very effective. The graph shows an overview of several link-building strategies that were rated by the study participants on a scale of 1 – 5 (1 = harmful, 5 = extremely effective).

Here are two of the different ways to do broken linkbuilding:

  • Search for broken links using target keywords
  • Search for broken links using a selected URL / website

The former method requires more work, but is also more promising. Therefore, in the further course of this article, I will take a closer look at this link-building strategy.

Step 1: Find broken links

  • First, important keywords need to be identified . These can be selected based on their relevance to the website (or product sold), the targeted audience, or their geographic relevance. For brainstorming, the question helps: In which categories is the company / product / website?
  • To find suitable pages on which a link is eligible, is the Google search. Let’s say “health insurance” has been identified as an important keyword for a career starter portal. The search query can look like this: 

Some useful search terms help filter the results. For example:

Intitle: “Left”

Intitle: “useful links”

Intitle: “Sites”

Intitle: “Websites”

Inurl: “Left”

A detailed list of helpful search parameters can also be found on moz.com .

  • From the results you create a list . All duplicates from the list are deleted (eg with Excel> Data> Remove duplicates).
  • You now have an extensive list of websites that rank to the keyword health insurance and the word links in the title. So far so good. Now all external links pointing to a 404 error page are searched.
  • With the Browser Extensions Check my Links (Chrome) or Link Checker (Firefox) you can see the dead links of a page at first glance. Alternatively, you can use the Screaming Frog, which also displays the status codes of the outgoing links of a page. On the basis of the link text one examines at the same time whether the own content represents a meaningful, contentwise addition.
  • The 404 pages can be sorted by number of incoming links . The more links she has, the greater the chance of being able to substitute.
  • It may make sense to check exactly what content was previously published on the 404 page. The Wayback Machine finds older versions of pages that have been archived. So you know, if you have to offer relevant content yourself.

Step 2: Produce your own content

Although this step is not explained in detail here, it is the most important step. The success of this particular link building strategy depends largely on the quality of the content. In particular, if the links come from sites that are non-commercial and have a high trust, sufficient time must be invested in content creation. This means including current numbers and statistics as well as citations and specifying sources. Good content is specifically supported with a few internal links to increase the power of the page.

Step 3: Contact

When contacting the Broken Linkbuilding, even more than in the conventional link structure, it is personal and individual to design. This is especially true because you often write to potential link givers who are not themselves from the online marketing area and do not know the link building business. The following basic rules help with a successful contact:

preparation

  • Become acquainted with the webmaster prior to the first request for the link and post it to a blog post, for example, in the comments or via e-mail questions.
  • Follow the webmaster on Twitter.
  • No link in the first e-mail: URLs and hyperlinks increase the likelihood that the e-mail will end up in the spam folder.

inquiry

  • Address the addressee by name ; The contact details of a webmaster can be viewed on denic.de .
  • Do not assume that the webmaster knows the principles of search engine optimization.
  • Clear list: What advantages does the webmaster have by setting a link?
  • Concrete examples help laypersons and professionals alike understand the cooperation.
  • End the email with a question: So the webmaster knows that an answer is expected from him.
  • Control: Votes Contact and Website?
  • To “hide” your own link between other valuable links (which are not competitors).

Content Seeding and Link Building with Google Parameters

Content seeding and Link Building with Google Parameters

Resulta ng larawan para sa link building

An important element of every successful campaign in content marketing and link building are relevant pages that incorporate content or link to the desired website. To find suitable link sources, there are various options such. B. evaluate the backlinks of the competition to use special tools such as the free SEOkicks backlink checker or simply Google smarter than the “average user” to use. Because Google allows the use of so-called parameters and operators, which allows a targeted search for specific URLs or search results.

First, let’s look at the parameters relevant to content marketing and link building and then use various examples to go into the practical use of each command, which serves as a suggestion. The creativity and thus the potential are almost unlimited. Once the system is understood as such, it can be optimally transferred to your own strategy and can make the search for potential link and seeding sources much more efficient.

Explanation of relevant parameters that can also be combined with keywords:

First I would like to discuss the basic structure of the search query. The request can consist of one or more parameters (“parameter: value”, example: intitle: fahrrad) as well as the combination of a search term and parameters (“search parameter: value”, example: bike intitle: shop).

The parameters relevant to link building are the following:

  • inurl : Finds results with a specific word within the URL.
  • allinurl : Finds results with multiple words within the URL.
  • intitle : Finds results with a specific word in the title of the site.
  • related : Find similar website – works especially with larger websites.
  • site : Finds all the results of a website that are in the index.
  • intext : Finds a specific text within the website.
  • * (Wildcard) : Replaces the asterisk with any word.

All parameters can also be defined as an exclusion criterion with a “-” character. B. “- inurl: blog ” o. Ä., To search even more specific and irrelevant results such. As free blog services (blogspot, …) or frequently ranking pages (Wikipedia, mirrors, etc.) exclude.

Useful examples

Enough of the theory! Let’s take a look at how the Google parameters really help us. Take as an example an online shop for sportswear, which would like to search for relevant pages for publishing various infographics, statistics and similar content.

First and foremost, you can concentrate on low-hanging fruits, for example the following approaches are suitable, whereby the keyword should of course be changed as often as possible in order to increase the number of found sources:

  • [sport inurl: linkliste] – Even if link lists are not always the optimal sources, you will soon find potential linker sites. This parameter can also be combined very well with ” allinurl: linkliste uni ” to find link lists on university hosts.
  • [sport intitle: directory] – In this way directories can be found quickly and easily.
  • [sport intitle: partner] – Sites that report on sports and have a partner category can definitely be interesting.
  • [sport intitle: cooperations] – Even after similar terms or synonyms such. B. Cooperation partners or cooperation.
  • [sportverein intitle: sponsors] – If you want to spend some money, you will surely find some good sources and of course you can combine it with the name of your city.
  • [brand-site: brand.de] – This search will show you web sites that mention your brand. Often there are already mentions that can be quickly converted into links. It is advisable to search for as many brand variants as possible. B. Brand, Brand.de or www.brand.de.

By means of parameters one can also search a certain domain for relevant subpages. Simply combine the relevant keyword “Sport” or a relevant parameter such as ” intitle: sport ” with the parameter “site: www.spannendeseite.de”. In this way you can z. For example, you can find suitable pages on discussion pages or question portals.

Here are some suggestions for finding high quality link and content seeding sources:

In general, blogs are very well suited to place interesting content including valuable backlinks. For example, they can be found very well with the following combinations:

  • [sport intitle: blog -inurl: blogspot.com] – Blogs are found and the possibly no longer so relevant “blogspot” subdomains filtered out.
  • [sport intitle: blog intext: guest post] – This is a nice way to find pages that are very likely to allow guest contributions.
  • [sport inurl: forum] – An easy way to find relevant forums.
  • [sport intext: vbulletin] – It is also possible to use footprints, ie recurring terms in a system or a specific type of website. These can of course be different, such as. For example, ” intext: sign up “, ” text: leave comment ” and more.
  • [sport inurl: wiki -inurl: wikipedia] – In www there are many wikis on all sorts of topics. These can usually be found quickly using the parameter ” inurl: wiki “. If it is not relevant to the query, you can also exclude Wikipedia.
  • [sport intitle: studies] , [sport intitle: infografik] etc. etc. – The list could be expanded indefinitely, countless combinations and variations are possible. With a bit of creativity and systematic processing of the search terms, there is a lot of potential for finding new link sources.

For further suggestions and ideas regarding the use of Google parameters, I recommend the following article: Link building with Google shooter help .

The steps after the search

The research has now generated a corresponding “long list” of relevant websites for the planned campaign. The next step is the quality assessment based on relevant SEO metrics.

The quality survey can be done using various tools, a free tool is z. For example, www.sitequalityrater.com , which may also weight based on its own preferences.

It is now possible to decide which websites will ultimately be shortlisted and then prepared to make contact in a “short list”. From here begins the part after the research: the contact, the active seeding and the generation of links – since this is a separate topic, I would like to refer to the following article, which informs about its basics: Content Marketing and PR for high quality Use link building.

Content Seeding and Link Building with Google Parameters

Content seeding and Link Building with Google Parameters

Resulta ng larawan para sa link building

An important element of every successful campaign in content marketing and link building are relevant pages that incorporate content or link to the desired website. To find suitable link sources, there are various options such. B. evaluate the backlinks of the competition to use special tools such as the free SEOkicks backlink checker or simply Google smarter than the “average user” to use. Because Google allows the use of so-called parameters and operators, which allows a targeted search for specific URLs or search results.

First, let’s look at the parameters relevant to content marketing and link building and then use various examples to go into the practical use of each command, which serves as a suggestion. The creativity and thus the potential are almost unlimited. Once the system is understood as such, it can be optimally transferred to your own strategy and can make the search for potential link and seeding sources much more efficient.

Explanation of relevant parameters that can also be combined with keywords:

First I would like to discuss the basic structure of the search query. The request can consist of one or more parameters (“parameter: value”, example: intitle: fahrrad) as well as the combination of a search term and parameters (“search parameter: value”, example: bike intitle: shop).

The parameters relevant to link building are the following:

  • inurl : Finds results with a specific word within the URL.
  • allinurl : Finds results with multiple words within the URL.
  • intitle : Finds results with a specific word in the title of the site.
  • related : Find similar website – works especially with larger websites.
  • site : Finds all the results of a website that are in the index.
  • intext : Finds a specific text within the website.
  • * (Wildcard) : Replaces the asterisk with any word.

All parameters can also be defined as an exclusion criterion with a “-” character. B. “- inurl: blog ” o. Ä., To search even more specific and irrelevant results such. As free blog services (blogspot, …) or frequently ranking pages (Wikipedia, mirrors, etc.) exclude.

Useful examples

Enough of the theory! Let’s take a look at how the Google parameters really help us. Take as an example an online shop for sportswear, which would like to search for relevant pages for publishing various infographics, statistics and similar content.

First and foremost, you can concentrate on low-hanging fruits, for example the following approaches are suitable, whereby the keyword should of course be changed as often as possible in order to increase the number of found sources:

  • [sport inurl: linkliste] – Even if link lists are not always the optimal sources, you will soon find potential linker sites. This parameter can also be combined very well with ” allinurl: linkliste uni ” to find link lists on university hosts.
  • [sport intitle: directory] – In this way directories can be found quickly and easily.
  • [sport intitle: partner] – Sites that report on sports and have a partner category can definitely be interesting.
  • [sport intitle: cooperations] – Even after similar terms or synonyms such. B. Cooperation partners or cooperation.
  • [sportverein intitle: sponsors] – If you want to spend some money, you will surely find some good sources and of course you can combine it with the name of your city.
  • [brand-site: brand.de] – This search will show you web sites that mention your brand. Often there are already mentions that can be quickly converted into links. It is advisable to search for as many brand variants as possible. B. Brand, Brand.de or www.brand.de.

By means of parameters one can also search a certain domain for relevant subpages. Simply combine the relevant keyword “Sport” or a relevant parameter such as ” intitle: sport ” with the parameter “site: www.spannendeseite.de”. In this way you can z. For example, you can find suitable pages on discussion pages or question portals.

Here are some suggestions for finding high quality link and content seeding sources:

In general, blogs are very well suited to place interesting content including valuable backlinks. For example, they can be found very well with the following combinations:

  • [sport intitle: blog -inurl: blogspot.com] – Blogs are found and the possibly no longer so relevant “blogspot” subdomains filtered out.
  • [sport intitle: blog intext: guest post] – This is a nice way to find pages that are very likely to allow guest contributions.
  • [sport inurl: forum] – An easy way to find relevant forums.
  • [sport intext: vbulletin] – It is also possible to use footprints, ie recurring terms in a system or a specific type of website. These can of course be different, such as. For example, ” intext: sign up “, ” text: leave comment ” and more.
  • [sport inurl: wiki -inurl: wikipedia] – In www there are many wikis on all sorts of topics. These can usually be found quickly using the parameter ” inurl: wiki “. If it is not relevant to the query, you can also exclude Wikipedia.
  • [sport intitle: studies] , [sport intitle: infografik] etc. etc. – The list could be expanded indefinitely, countless combinations and variations are possible. With a bit of creativity and systematic processing of the search terms, there is a lot of potential for finding new link sources.

For further suggestions and ideas regarding the use of Google parameters, I recommend the following article: Link building with Google shooter help .

The steps after the search

The research has now generated a corresponding “long list” of relevant websites for the planned campaign. The next step is the quality assessment based on relevant SEO metrics.

The quality survey can be done using various tools, a free tool is z. For example, www.sitequalityrater.com , which may also weight based on its own preferences.

It is now possible to decide which websites will ultimately be shortlisted and then prepared to make contact in a “short list”. From here begins the part after the research: the contact, the active seeding and the generation of links – since this is a separate topic, I would like to refer to the following article, which informs about its basics: Content Marketing and PR for high quality Use link building.

Opportunities and Risks in International Link Building

Of the opportunities and risks in international linkbuilding

 

Resulta ng larawan para sa link building

The first time Campixx and the first time give a workshop. The unconference of 2013 was definitely exciting for me. Fortunately, I had a subject in my luggage that I deal with on a daily basis: international link building. I have taken this into opportunities and risks and now I would like to present you the results. The focus was on link building measures in France, the UK, Spain and Italy. Germany served as a comparison market.

A market with many opportunities or where is left-linking really fun?

The first question every linkbuilder asks is “What can I do with my actions in which time?”. Of course, this depends very much on the competition in the SERPs . In a competitive market it is relatively easy to get ahead with a bit of link building, but in a highly competitive market you have to invest a lot of time and money. The size of the competition essentially influences the number of domains . A study by Sistrix from 2012 provides the appropriate numbers.

Of the countries surveyed, competition is greatest in the UK . Not surprisingly, considering that the UK index includes not only British but also US and other English-language domains. The competition in Germany looks similar, which is why a domain in the UK and DE only averages 10 to 11 rankings in the top 100.

The situation in France, Italy and Spain is a lot more comfortable. Here the competition is lower and there listed domains come on average on 35-45 well-placed keywords .

Risks in international linkbuilding – what to look for

No matter which country you end up doing link building for: there are peculiarities everywhere that should be taken into account so that there is no danger of punishment .

Top-level domains and server locations

A careful choice of linkers gives you the opportunity to make it relevant to a particular country . So a French domain should have many links from French websites. But what if you only have .fr domains in the backlink profile? Is that still natural?

The answer is no. In France only about 34% of all domains carry the domain extension .fr (see chart 2). The reason for this is that until the end of 2011 only Frenchmen were able to register a French domain. In Spain, the figure is about 48% . So if you go purely from Germany, where the percentage of .de domains is much larger, then you run the risk of building an unnatural backlink profile.

The situation is similar with the server location . Again, you should not go out of Germany and suspect that all domains are always hosted in each country. The backlink profiles of Spanish and British domains are a lot more colorful. A normal online shop in the UK, for example, also has a number of links from domains that can NOT be explicitly assigned to the British Isles via the server location.

Anchor text distribution

Even with the link structures, there can be many peculiarities. A study by Webcertain has examined the anchor text distribution in several countries . The result: Everywhere the strongest focus is placed on linking with the fire . In France, however, this proportion is even greater, while the English people link above-average with the URL (see Figure 4).

Differences in anchor text distribution 

Legal obligations to mark links

A tiresome topic in all EU countries is the discussion of whether links must be marked as purchased links . If it is a promotional item with links integrated, then the legislation is the same everywhere: advertising must be declared as advertising. Incidentally, the basis for this is an EU directive dating from 2005 . But what if it’s just a single link – is that advertising? Here a lot of interpretation is needed and this is different in the different countries. For the Italians and Spaniards, this is not really a topic, but in linkbuilding in France and the UK you find yourself quickly in discussions. For example, Article L.213-1 of the “Code de la Consommation” provides for two years’ imprisonment and around € 37,000 in France if someone violates the law. In the UK, the agency Handpicked Media was sued only in 2010, because this had a blogger network, where they sold without promotional labeling sponsored articles. No wonder that bloggers in France and the UK are very sensitized. Now one or the other may think: “I do not care, what interests me the risk of the blogger?” Far from it. Those who argue insensitive, among other things, provokes a shitstorm in the blogosphere. Here a lot of caution and negotiating skills are required!

Other countries other manners

Differences in culture and mentality also become apparent when agreeing on link cooperation. While the Spaniards are generally very relaxed and open to many ideas, our French neighbors are quickly reaching their limits. As the topic is not 100% fit, the money is not too fast on the account or there is the discussion about the attribute “article sponsorisé” in the center. In any case, more discussion and explanation should be expected here.

Conclusion: opportunities and risks in the UK, France, Italy and Spain

As the previous explanations have shown, link building in Italy and Spain is much easier and leads to success faster than, for example, in the UK. Nevertheless, there are certain peculiarities in each country, which you have to keep in mind. Top-level domains, server locations, anchor-text distributions and legislations are just a small part of the big picture.

 

Opportunities and Risks in International Link Building

Of the opportunities and risks in international linkbuilding

 

Resulta ng larawan para sa link building

The first time Campixx and the first time give a workshop. The unconference of 2013 was definitely exciting for me. Fortunately, I had a subject in my luggage that I deal with on a daily basis: international link building. I have taken this into opportunities and risks and now I would like to present you the results. The focus was on link building measures in France, the UK, Spain and Italy. Germany served as a comparison market.

A market with many opportunities or where is left-linking really fun?

The first question every linkbuilder asks is “What can I do with my actions in which time?”. Of course, this depends very much on the competition in the SERPs . In a competitive market it is relatively easy to get ahead with a bit of link building, but in a highly competitive market you have to invest a lot of time and money. The size of the competition essentially influences the number of domains . A study by Sistrix from 2012 provides the appropriate numbers.

Of the countries surveyed, competition is greatest in the UK . Not surprisingly, considering that the UK index includes not only British but also US and other English-language domains. The competition in Germany looks similar, which is why a domain in the UK and DE only averages 10 to 11 rankings in the top 100.

The situation in France, Italy and Spain is a lot more comfortable. Here the competition is lower and there listed domains come on average on 35-45 well-placed keywords .

Risks in international linkbuilding – what to look for

No matter which country you end up doing link building for: there are peculiarities everywhere that should be taken into account so that there is no danger of punishment .

Top-level domains and server locations

A careful choice of linkers gives you the opportunity to make it relevant to a particular country . So a French domain should have many links from French websites. But what if you only have .fr domains in the backlink profile? Is that still natural?

The answer is no. In France only about 34% of all domains carry the domain extension .fr (see chart 2). The reason for this is that until the end of 2011 only Frenchmen were able to register a French domain. In Spain, the figure is about 48% . So if you go purely from Germany, where the percentage of .de domains is much larger, then you run the risk of building an unnatural backlink profile.

The situation is similar with the server location . Again, you should not go out of Germany and suspect that all domains are always hosted in each country. The backlink profiles of Spanish and British domains are a lot more colorful. A normal online shop in the UK, for example, also has a number of links from domains that can NOT be explicitly assigned to the British Isles via the server location.

Anchor text distribution

Even with the link structures, there can be many peculiarities. A study by Webcertain has examined the anchor text distribution in several countries . The result: Everywhere the strongest focus is placed on linking with the fire . In France, however, this proportion is even greater, while the English people link above-average with the URL (see Figure 4).

Differences in anchor text distribution 

Legal obligations to mark links

A tiresome topic in all EU countries is the discussion of whether links must be marked as purchased links . If it is a promotional item with links integrated, then the legislation is the same everywhere: advertising must be declared as advertising. Incidentally, the basis for this is an EU directive dating from 2005 . But what if it’s just a single link – is that advertising? Here a lot of interpretation is needed and this is different in the different countries. For the Italians and Spaniards, this is not really a topic, but in linkbuilding in France and the UK you find yourself quickly in discussions. For example, Article L.213-1 of the “Code de la Consommation” provides for two years’ imprisonment and around € 37,000 in France if someone violates the law. In the UK, the agency Handpicked Media was sued only in 2010, because this had a blogger network, where they sold without promotional labeling sponsored articles. No wonder that bloggers in France and the UK are very sensitized. Now one or the other may think: “I do not care, what interests me the risk of the blogger?” Far from it. Those who argue insensitive, among other things, provokes a shitstorm in the blogosphere. Here a lot of caution and negotiating skills are required!

Other countries other manners

Differences in culture and mentality also become apparent when agreeing on link cooperation. While the Spaniards are generally very relaxed and open to many ideas, our French neighbors are quickly reaching their limits. As the topic is not 100% fit, the money is not too fast on the account or there is the discussion about the attribute “article sponsorisé” in the center. In any case, more discussion and explanation should be expected here.

Conclusion: opportunities and risks in the UK, France, Italy and Spain

As the previous explanations have shown, link building in Italy and Spain is much easier and leads to success faster than, for example, in the UK. Nevertheless, there are certain peculiarities in each country, which you have to keep in mind. Top-level domains, server locations, anchor-text distributions and legislations are just a small part of the big picture.

 

The importance of backlinks for SEO

 

Introduction:

Blogging is a very effective way in social media marketing in today’s world and this requires some SEO tools, ie search engine optimization tools to make this blog visible to people and promote the brand effectively. . These tools are really very useful for new bloggers who are beginners in the field of social media marketing. Among all the SEO backlink tools is the most used and most reliable medium. It is believed to be the basic basis of search engine optimization for a blog. This is an essential tool to develop your blogging realm and social media marketing.

 

What is a Backlink:

 

Resulta ng larawan para sa backlink

Backlink is a link that a website can get from another website that can promote the previous one. It is used to improve the ranking of a blog in SEO marketing. Backlink is necessary to promote a particular blog or website from a different site that is more famous than this one. In this way, a lesser-known blog can also be known by all. It is the way to promote a blog less known by a popular blog.

 

What is the importance of Backlink?

 

Resulta ng larawan para sa backlink

If a site works as your rank enhancer in the search engines. When a search engine evaluates the relevance of a site, it calculates the number of Backlinks that the site has obtained. And this backlink depends on the quality of the content of a blog. The content of a blog must be relevant enough to be promoted by an old reputable blog that is already optimized. The backlink generator is used to create your blog to get the necessary backlinks. Using the backlink generator tools you can optimize your blog and you can also send your blog to some public relations sites to get useful backlinks from them. Some sites are out there that can help you get the backlinks needed to make your search engine optimized links. There are ready-to-use backlink generators that can help you do it quickly and easily.

 

Some disadvantages:

Some people are there who also do some bad practices with regard to obtaining backlink for their blog. Some people buy and sell backlinks illegally. So these are done separately to get more and more backlinks to make the blog popular and visible to all people. This helps in the promotion of their brands. But these are not allowed. In most cases it is illegal work. Therefore, we must avoid them.

 

Conclusion:

This is an era in which everything is online, including the commercialization of products and brands. So Social Media Marketing has become very popular and should do things these days. It has to be done with extreme mastery so that the marks get a nice hype about it. And for these things, SEO or Search Engine Optimization is done with all this. It is a process by which a blog can get a good visibility of the world and for this purpose, the backlink is very useful. So bloggers should have the backlink generator tools to do SEO for their blogs.

SEO

The importance of backlinks for SEO

 

Introduction:

Blogging is a very effective way in social media marketing in today’s world and this requires some SEO tools, ie search engine optimization tools to make this blog visible to people and promote the brand effectively. . These tools are really very useful for new bloggers who are beginners in the field of social media marketing. Among all the SEO backlink tools is the most used and most reliable medium. It is believed to be the basic basis of search engine optimization for a blog. This is an essential tool to develop your blogging realm and social media marketing.

 

What is a Backlink:

 

Resulta ng larawan para sa backlink

Backlink is a link that a website can get from another website that can promote the previous one. It is used to improve the ranking of a blog in SEO marketing. Backlink is necessary to promote a particular blog or website from a different site that is more famous than this one. In this way, a lesser-known blog can also be known by all. It is the way to promote a blog less known by a popular blog.

 

What is the importance of Backlink?

 

Resulta ng larawan para sa backlink

If a site works as your rank enhancer in the search engines. When a search engine evaluates the relevance of a site, it calculates the number of Backlinks that the site has obtained. And this backlink depends on the quality of the content of a blog. The content of a blog must be relevant enough to be promoted by an old reputable blog that is already optimized. The backlink generator is used to create your blog to get the necessary backlinks. Using the backlink generator tools you can optimize your blog and you can also send your blog to some public relations sites to get useful backlinks from them. Some sites are out there that can help you get the backlinks needed to make your search engine optimized links. There are ready-to-use backlink generators that can help you do it quickly and easily.

 

Some disadvantages:

Some people are there who also do some bad practices with regard to obtaining backlink for their blog. Some people buy and sell backlinks illegally. So these are done separately to get more and more backlinks to make the blog popular and visible to all people. This helps in the promotion of their brands. But these are not allowed. In most cases it is illegal work. Therefore, we must avoid them.

 

Conclusion:

This is an era in which everything is online, including the commercialization of products and brands. So Social Media Marketing has become very popular and should do things these days. It has to be done with extreme mastery so that the marks get a nice hype about it. And for these things, SEO or Search Engine Optimization is done with all this. It is a process by which a blog can get a good visibility of the world and for this purpose, the backlink is very useful. So bloggers should have the backlink generator tools to do SEO for their blogs.

SEO